Both concealer and foundation are typically used to make skin appear more uniform in color. These two types of cosmetics differ in that concealers tend to be more heavily pigmented. Also, foundation is usually applied to larger areas than concealer is. The first commercially available concealer was Max Factor's erace, launched in 1938.
Concealer is available in a variety of shades, from lightest to deepest. Some colors are intended to look like a natural skin tone, while others are meant to contrast with a particular type of blemish. White can be used to blur dark circles or bruising, and to brighten dull skin. Green and blue can counteract red patches on the skin, such as those caused by pimples, broken veins, or rosacea. A purple-tinted concealer can make shallow complexions look brighter. Colored concealers such as these are usually applied sparingly beneath a concealer or foundation that matches the wearer's skin tone. Skin-toned concealers are not only the most common type, but are often sufficient on their own at hiding/bluring imperfections.
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