MAKEUP LOOK |#BeBold with the MAKE UP FOR EVER Jamie Chung Eyeshadow Palette Review & Swatches

This past summer, MAKE UP FOR EVER launched a campaign that caught my attention not only for its message, but for the faces they chose to represent the “Be Bold. Be Unexpected. Be You.”  message. I have been following Andreja Pejic for a little while when she was known as the highly androgynous model, Andrej. Right now, there is quite a bit of chatter about being transgendered and though I applaud MAKE UP FOR EVER for selecting Andreja as one of their ambassadors, I love that the focus is all about self-expression and being true to yourself. The second face for the campaign is none other than Jamie Chung aka my apparent alter ego. My husband has often commented that he sometimes has to do a double take on Instagram as we look similar from certain angles. I love seeing what she’s wearing on her blog and thought she was SO BADASS in the movie Sucker Punch. Each of these lovely ladies has teamed up with MUFE to create two signature eyeshadow palettes featuring the perfect Artist Shadows to create a signature look.

Seeing as how Jamie and I are of similar colouring, I opted to try the Jamie Chung Artist Shadow Palette* ($56.00 CDN) and try my hand and creating the two-toned lip makeup look!

review swatches

review swatches

review swatches

review swatches

I thought the metal tin had Jamie Chung printed on it, but the cover is actually a sticker which I will admit was a bit of a surprise in terms of what I’ve come to expect from MUFE. 

review swatches

Each of the shades can be popped out if you’d like put another eyeshadow in its place or move your shadow to your Artist Shadow Palette.
review swatches

There are four full-sized shadows which makes this palette a crazy good value as buying these shadows individually would have come to the hefty price tag of $111! These swatches are without primer so you can see why I have purchased more of these shades all on my own! The formulation is so smooth and transfers beautifully to the eyelid.

review swatches

review swatches

This look is all about simple eye makeup, highlighted skin and of course, the lips so let’s GET THE LOOK!

review swatches


MAKE UP FOR EVER Step 1 Skin Equalizer Hydrating Primer*
MAKE UP FOR EVER Ultra HD Invisible Cover Foundation in Y255* 


Diorshow Brow Styler in #002 Universal Dark Brown* and make them thicker, minimizing the eyebrow arch. 


Apply Urban Decay Eyeshadow Primer Potion all over the lid as an extra layer of primer. Apply M-532 all over lid up to crease.
Apply S-642 directly on browbone and soften edges with fluffy brush. 
Using a smudgebrush, line lower lashline with M-532.
Apply MUFE Artist Shadow (or similar highlight shade) in I-526 in a C-shape in inner corners of eyes and down the length of the nose.
Line lower waterline with MUFE Aqua Eyes Waterproof Eyeliner Pencil in OL* (Black).
Apply mascara that gives lashes tons of lift and definition like MUFE Smoky Stretch*.
Apply fluffy lashes with a lot of flair at the ends! I’m using Femme Fatale Designer Lashes in Femme Fatales*.


MAKE UP FOR EVER Pro Bronze Fusion* (review)
MAKE UP FOR EVER HD Blush in #310 (review


MAKE UP FOR EVER Aqua Rouge #17 (top lip)*
MAKE UP FOR EVER Aqua Rouge #8 (review)*

Final verdict: The palette itself is VERY suitable for everyday with each shade having a different finish and for the price? Amazing. The palette doesn’t seem available on the Sephora site anymore, but the shades themselves are. The Artist Shadows are ALWAYS top notch so if you don’t have any yet, head on into Sephora and swatch their 200 colours! 

review swatches

MAKE UP FOR EVER is available exclusively at Sephora and and all MAKE UP FOR EVER boutiques.


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