Earlier this year, Taiwanese cosmeceutical skincare brand For Beloved One, made its official launch into the Canadian market at none other than T&T Supermarket! For anyone that has been to the Metrotown T&T in Burnaby, you will know that it is skincare HEAVEN so if you are wondering whether a makeup launch in a grocery store is weird, trust me, it isn't! The day after the FBO event in Vancouver, I got horrifically ill with orthomyxovirus aka "The Flu" and didn't get a chance to experiment in full with the line until a few weeks after. I DID end up using one of their famed biocellulose face masks in an attempt to cool down my 104 degree fever (here) and it was VERY soothing.
I am on a foundation kick this year and though I don't review foundations and BB creams a lot, you will notice that in my makeup looks I use a few different ones. I may or may not have 20 foundations/BB creams on rotation right now...when it comes to BB creams, I'm not sorry to say that the Asians were the first to make this product AND do it well. Asian BB creams traditionally have very high coverage unlike their North American counterparts and double as skincare too. The other thing that Asian skincare is known for is brightening products. We love our dewy, flawless skin and the For Beloved One Melasleep Whitening BB Cream* ($49.50 CDN) is exactly that and then some. With a pharmaceutical patented formula known as "Lumiskin" as well as ascorbyl glucoside, Job's tears extract and rose hip oil, this is the everything cream to brighten, repair and perfect the appearance of your skin.
I am treating this product more like makeup as opposed to skincare because the second and third ingredients are silicones followed by a lot of other silicones which are the main reasons for that immediate "flawless" appearance. The brightening Lumiskin complex and ascorbyl glucoside sit at about the middle of the ingredients list.
Lumiskin is currently patented and nicknamed the "Hypnotist of Melanin" because it is able to limit melanin production and keep tyrosinase in a non-active state or hibernation state. Tyrosinase is an enzyme that catalyzes the production of melanin from tyrosine. No tyrosinase, no melanin!
The Ivory shade was a little too light for me, but I suppose that added to the brightening effect. I often run into this issue with most Asian BB creams and if you watch any tutorials on YouTube, you will see that most makeup looks involve a very "white" base. It is very much the thing to do when to comes to Asian makeup.
The texture of this BB Cream is SOOOOO NICE though. It feels cushiony and thick, yet blended out beautifully with every wrinkle melting away. My skin even felt hydrated when I compared it with the bare side of my face. This is what most North Americans would classify as a foundation. This can be sheer, but oh man can it be built up!
Wearing only the BB Cream and blush. You can see right away how much darker my neck is in comparison to my face.
Final verdict: To me, this is the type of product I rely on for makeup where the skincare benefits are just a bonus IF they work. Though my press release shows a 1% decrease in the amount of melanin being produced in the epidermis, I do not believe I have enough hyperpigmentation to really notice a difference. As a makeup product, I loved the texture so much! It blended out beautifully and really did look like my skin, but just way better! If I can manage to get my hands on a darker shade, I would not hesitate to purchase!
Find For Beloved One at T&T Supermarket in Canada.